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Sweet logistics success

The logistical innovation and efficiency that put your favourite products in the confectionary aisle of many Australian supermarkets - courtesy of GC Brands and Cario.

Client: GC Brands

GC Brands, a third-generation family-owned Australian business, imports and distributes a range of global products. From two strategically located logistical warehouses across Australia, GC Brands keeps the shelves of Australian supermarkets filed with many of the world's favourite brands including Nerds Candy, Jelly Belly, Splenda, St. Dalfour, Sunsweet and many more.

Industry: Wholesale

2

warehouses across Australia

Scalable

3rd Party logistics model

Supplier

to major and minor supermarkets

Emphasis

on consistent and reliable supply

Opportunity

Faced with intricate logistical challenges in importing and distributing their diverse product range across Australia, GC Brands sought a more comprehensive logistics solution. Their operations encompassed a wide range of retailers, including major and minor supermarkets, necessitating precise coordination. Collaboration with distribution centres added to the complexity, which saw the brand dealing with delayed deliveries and poor communication from their previous logistics provider. In response, GC Brands adopted the Cario platform supported by Freight People, a choice that would completely eradicate their logistical issues and deliver significant positive outcomes.

“Some of the issues we’ve had with other transport companies are: lack of communication, waiting over a week to receive PODs, late deliveries and not meeting their bookings. With Cario we have communication back to us within 20 minutes on any orders or questions, our PODs are there for us to see as soon as the items are delivered, and if we have any issues, someone is there to help us straight away.”

- Kathryn Carey, Customer Relations Manager, GC Brands

Outcomes

INTEGRATION – The Cario platform facilitated a seamless integration between GC Brands' Pronto ERP system and their warehouse partner, The Consortium Clemenger’s (TCC), Order Management System, S2.

PRECISION - To meet the strict demands of Australia's largest supermarkets, the Cario platform was tailored to ensure precise delivery within allocated timeslots.

DEPLOYMENT - Our team successfully integrated GC Brands’ carriers and implemented Cario in just two weeks, to streamline carrier choices and introduce time-saving automation capabilities.

TIME & COST SAVINGS - GC Brands saved substantial time across operations and a 25% cost reduction compared to their previous broker, while contributing to a vastly improved customer experience.

“Cario has been amazing. It's so easy to work with - from our warehouse staff booking in deliveries to myself and our team tracking any of the deliveries. We can easily update any events, any pricing. We can bulk upload any of our customer details. It keeps track of any products that we do use multiple times so we're not having to upload the same data all the time.”
- Kathryn Carey, Customer Relations Manager, GC Brands

Future

GC Brands' decision to adopt the Cario platform has profoundly impacted their logistics operations. By simplifying processes, enhancing efficiency, and providing real-time tracking and data management capabilities, Cario has been central to helping GC Brands redefine efficiency.

Looking ahead, GC Brands plans to further refine the platform to achieve a closer integration between GC Brands, their 3PL partner, and Freight People (the people behind Cario). Fine-tuning real-time the supply chain insights is another major goal, with plans to:

  • Use Advanced Shipping Notifications incorporate images of freight leaving the warehouse and real-time tracking for vital shipments
  • Utilise alerts for high-value consignments before they leave the 3PL warehouse, ensuring heightened security and monitoring and,
  • Implement Business Intelligence reporting for deeper insights, aiding cost-to-serve analysis and freight-to-revenue metrics

Finally, customer experience will get a another boost when GC Brands expand their delivery partner integrations to offer more diverse delivery options, including 2-hour deliveries for major metro areas and convenient receiver locations.

“Cario has made our life much easier. It is so quick to jump online and find out where an order is. It really saves so much time just having it right there. With one click of the button you can find your order and exactly where it is.”
- Kathryn Carey, Customer Relations Manager, GC Brands